What is Sticker Shock?
A Sticker Shock Campaign is a project where the community, youth and alcohol retailers all work together to combat minors getting access to alcohol. With these sectors partnering, they create a message, which is then printed onto stickers and placed on products in stores. The messaging is geared towards adults to stop them from purchasing alcohol for minors.
The Plymouth Cluster has formed a Sticker Shock Campaign Planning group to help mobilize and organize youth and retail locations in the community to fight against social access. Youth are gaining access to alcohol from of age family or friends. By creating relationships with retailers of alcohol, we will work with them to place messaging in their stores to dissuade adults from buying alcohol for minors. Youth across the cluster will be helping to engage the stores and create the messaging.
Sticker Shock Resources and Articles:
- http://www.tcadr.org/programs/community/stickershockcampaign.html
- https://www.newbedfordguide.com/project-sticker-shock-campaign/2016/02/06
- http://www.dontletminorsdrink.com/downloads/Project%20Sticker%20Shock.pdf
- http://www2.cambridgema.gov/CityOfCambridge_Content/documents/CpcStickerGuide.pdf
- http://www.nj.com/hudson/index.ssf/2015/07/secaucus_coalition_launched_new_sticker_shock_camp.html
Contact us for more information about this initiative
Cluster Collaboration
The collaborative towns, Plymouth, Middleboro and Carver, will work to implement strategies that will have a sustained effect of prevention and reducing underage drinking and other drug use and the devastating consequences that can ensue.
Sticker Shock Campaign
A sticker Shock Campaign is a project where the community, youth and alcohol retailers all work together to combat minors getting access to alcohol.
Social Norms Campaign
One commonly known component of social norming is “peer pressure.” Regardless of age, peer pressure is a part of most people’s lives.
Social Marketing Campaign
Social Marketing uses the principals that advertising uses, but geared toward social issues.
Hidden In Plain Sight
The exhibit is a mock teenage bedroom that allows adults to go through to see possible red flags for unhealthy behavior and/or substance use.
Photo Voice Project
Photo Voice is a project that puts cameras in the hands of creative youth and offers an opportunity to record and reflect upon their community’s strengths and concerns.
Partnerships
Sachem Supporters
The Sachem Supporters is a club at Middleboro High School that was started to engage youth to work with Middleboro Matters on our evidence based strategies. Since the strategies are aimed at high school aged teens, it’s important to have them to help build these campaigns. The Sachem Supporters are working on all three strategies with Middleboro Matters, as well as working on their own strategic prevention plan, holding resource tables at various town events, and other various activities. Check them out on Twitter at @MHS_Supporters.
Project Outreach
Project Outreach is a collaboration of Public Safety Agencies and Healthcare Providers created to respond to the ever growing number of opiate overdoses by conducting follow-up visits within 12-24 hours after an overdose. The program is not limited to those addicted to opiates, it is for everyone impacted by addiction.